What about making short video clips to promote your podcast on social media? The Internet is full of thorough, user-friendly tools like Headliner, Audiogram and Veed, the features of which include subtitling, various export formats and many other customizing options.
Why should you make video clips for social media promotion?
You may already have noticed on Twitter that posts with a picture are retweeted two to three times more than just text. The same rule applies for Facebook and all social media: share a picture and engagement will rise significantly.
As stated in our article on social media, a picture speaks a thousand times louder than words, and a video is even bigger. Social videos are among the best tools to create engagement and have a significant impact on people.
To be as effective as possible, your videos should follow some basic rules. First, there is a certain duration ⏱️ to abide by. Your videos should be short and straight to the point to catch the user’s attention. When it comes to podcasting, a one-minute (or less) excerpt is always better than a full episode transcription. There are two purposes:
- Making users want to find out more about your podcast and convincing them to listen to the full episode;
- Turning viral to reach as many people as possible beyond your base of followers.
Be careful though: uploading a short quality excerpt is not enough to achieve these two goals. There are other basics to consider.
Subtitling is key
Here is one crucial figure: on Facebook, 80% of the videos are watched muted 🙉. Some studies even claim there are more, and it is the same for Twitter and Instagram. All social media work the same!
There are many reasons to this, but the fact that people usually watch these videos on their phone – be they on the bus, in a waiting room or in a classroom – is the main one. It is why it is so important to add subtitles to your videos: they will reach more potential viewers!
Customization and export format, two cards you should play
Your podcast has its own identity. Your promotion videos should reflect it and stand out from other podcasts, be it through its colors, images or texts. However, customization options are sometimes very limited on some platforms.
Choosing the right format when exporting a video is also crucial to suit the social medium on which you plan to share it. Square videos are better for Twitter and Instagram, while you should go for a portrait format for your stories or a landscape format for YouTube. Once again, choose a flexible platform.
What is the best platform to make your videos?
Things are clear now: the ideal platform should feature subtitling, as well as many customization options and formats for all social media, while being user-friendly and easy to process. It should be timesaving ⏳, especially as editing a podcast already takes a lot of work.
Let’s be honest, very few platforms tick all the boxes, especially among the free-paying ones. For instance, Wavve’s Free package only includes a one-minute video per month. As for Renderforest’s, the quality of the videos is quite poor compared to those provided by its rivals. Paying for a better package might be interesting if you can afford it, but here we have decided to focus on three quality platforms that are both free of charge and complete.
Headliner is the best
Headliner is currently the most popular – and most advanced – tool. It is available online, via their web page, but also as an application through the App Store and Google Play. Check the rates and comments before downloading it, you will see how users love it.
To begin with, it is intuitive and easy to use. Just follow the instructions. First, you must choose the audio file you want to turn into a video:
Second, you decide whether or not you cut the track you have just uploaded and add subtitles. Headliner features many languages and gives you ten minutes of free transcription per month.
The process is almost completed; you must now pick the right format for the social medium you want to share your video on, and customize various elements, such as the background color or the shape of the soundwaves. And… you are done!
With Headliner’s free package, you can make five watermark-free videos per month, with ten minutes of subtitles and a 1080p resolution. In our opinion, it is just the best offer as well as the most complete and accessible tool.
Audiogram, a worthy wonderkid
Audiogram basically features the same services and processes as Headliner:
First, we choose the audio file we want to upload.
Then, we cut ✂️ a piece of the track if needed.
Finally, we turn the subtitles on and edit them manually if needed.
But why is Audiogram not our first choice if everything works them same then? Well, here are the three reasons:
- The free package only includes two videos per month;
- You have to pay for a subscription to get rid of the watermark;
- There is no HD in the free package.
Veed, not quite intuitive…
Let’s be clear: Veed is a great tool. But when we tested it, we felt we had to cope for ourselves past the first few steps. This might not be a problem for all users though.
Here is what the interface looks like once the audio file has been uploaded.
Of course, this is not the only reason why Veed’s free package is only our third choice. There is the watermark, once again, but also the absence of translation for subtitling. However, Veed features various interesting tools, like 720p videos, unlimited projects, 10 minutes max per video, and 2GB storage per user.
Reel : another interesting option
We also took a look at the features of Reel and the result did not disappoint us. From an mp3 or by finding your podcast in the search field, you can again convert an excerpt or a complete episode into a video illustrated by waves. Like its competitors, this tool also offers customization possibilities accessible to novices.
On the pricing side, Reel gives you the possibility to make two videos per month for free. However to get rid of the watermark, get a transcript or increase your monthly video total to ten units, you'll have to pay $7.95. And to break all the limits, it will cost you $19.95.
Headliner, the most complete formula 😍
To sum things up, Headliner is our favorite software to make videos for podcasts. It remains free as long as you don’t make too many videos every month, and it should be the perfect addition to Podcastics’ many features. Try it and you’ll see!