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01 - ¿Por qué aprender a contar historias si yo lo que quiero es conectar, influenciar, vender?

Para entender cuál es el secreto de la verdadera influencia

Season 1, episode 1
6 min / Published

Esta es la historia de un alto ejecutivo de una multinacional que me hizo esa pregunta en un taller: ¿Por qué aprender a contar historias si yo lo que quiero es conectar, impactar, influenciar, convencer, vender? y cómo, por medio de 3 historias suyas, pudimos comprobar cómo funciona y dónde está el maravilloso poder del storytelling para lo que él y todos buscamos: conectar, impactar, influenciar, convencer, vender.

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Lili Rico Podcast
A podcast by Lili Rico
Cuentos de storytelling
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