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"Challenging Stereotypes on Social" - Yaron Jacobs from Sloggi

Yaron Jacobs, in charge of social strategy at Sloggi, tells me about the storytelling strategy they have in place to target their specific audience.

Season 1, episode 10
27 min / Published

Sloggi is one of those household brand names that everyone is familiar with.

So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.

Yaron is a true expert in social media strategy building, and has a lot to teach us about storytelling and marketing versus simple advertising on Instagram in particular.

Check out this episode without hesitation. And go follow @sloggi on Instagram now!

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This episode is part of the Interviews series
Interviews with top brands, renowned influencers, and hidden agencies
esm² - The Podcast for Experienced Social Media Marketers
A podcast by Iconosquare
Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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