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Créer une proximité avec le consommateur via la traçabilité

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Season 2, episode 9
0 min / Published
By InVivo

Le consommateur demande de la proximité. Bioline, la branche agriculture d'InVivo, met à disposition ses logiciels informatiques de traçabilité, qui recensent les pratiques et sa localisation de chaque agriculteur, et permet une transparence sur le produit final. Interview de Laurent Martel, le directeur de Bioline.  

 

Équipe : 
Fabrice Lundy, chroniqueur économique 
Krystel Valaydon, communication InVivo group

  • bioline
  • bioline by invivo
  • laurent martel
  • agriculture
  • transparence
  • traçabilité
  • be api
  • proximité
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This episode is part of the L'intelligence alimentaire en question series
Un programme proposé par InVivo et Radio classique
INVIVO
About INVIVO
A podcast by InVivo
Les podcasts du groupe InVivo
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