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Domain Authority in SEO is a BAD idea - S01E35

Season 1, episode 61
22 min / Published

Domain Authority in SEO is a BAD idea

Many SEO tools use something called Domain Authority to evaluate the « power » of a domain.

First, Google interprets the Web on a page level. If you really believe Domain Authority is useful, focus on Page Authority or whatever is analyzed on a URL level, instead of the overall domain.

Second, Domain Authority scores on a SEO tool is always a magic soup cooked by SEO druids.

They never explain exactly how the score is calculated. There are no scientific and reliable sources to legitimate the results.

Reverse engineering Google’s algorithm is not impossible. Search engines have done it. Some SEO pretend they did it. Others prove they did.

The way you approach the challenge is very important.

Also, at the end of the day, the most important factor is : does it work?

Whatever SEO tool or strategy you use must deliver results. Like I always say : proof is on the screen.

The topic of #DomainAuthority for #SEO on #Google was the very first podcast we recorded. Since it's one of the major Search Engine Optimization myths, we thought it was a good idea to put another dent into it.

Here is the previous video about Domain Authority in SEO


As a side note, it’s crazy to see how production leveled up quickly on this podcast.

As always, this is only my opinion.

Please don't hesitate to share your point of view on the topics covered in this video.

I never take for granted the time you spend to watch our content.


The program of the SEO Conspiracy Podcast is the following:


Monday ➡ SEO Myth-busting with my exclusive co-host, the one and only Dixon Jones; 


Tuesday ➡ Your fix of Alternative SEO News. I'm reviewing every important news about the Search/Digital Marketing industry from the week before;


Wednesday ➡ SEO Stories. With or without a guest, I will take the time to dissects Search Engine Optimization and Digital Marketing topics;


Thursday ➡ this day is reserved to talk about Semantic SEO and my strategy called the Topical Mesh. In a series of 52 videos, I lay out the complete plan. This is the most advanced free SEO tutorial in the World;


Friday ➡ Q&A. I have tons of questions in stock, asked by my students and clients. 

To start off the series, I will dig into this pool of SEO and Digital  Marketing related questions.

To continue the series, please contact me (contact info in the about page on the Youtube channel) or via social medias (links below). Ask me any questions. My answer will be 100% BS Free Guaranteed or your money back (just kidding, I'm giving out everything for free);


Week-ends ➡ and/or sometimes during the week, live sessions will take place. Among other ideas, I will be performing live SEO audits.


I want to help you achieve better results; I don't want to hold back anything. 

I've always been known to lay it all out like it is.


There is way too much BS talk in the SEO industry.

Let's cut throughout the noise to have a real conversation.


Thank you very much for watching

Laurent Bourrelly




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Dixon's Stuff: 






SEO Conspiracy Social Media  :

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- Instagram: https://www.instagram.com/seoconspiracy/

- Twitter: https://twitter.com/seoconspiracy


#SEO #Google #DigitalMarketing

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This episode is part of the SEO Myth busting series
Every Monday, we debunk an SEO Myth like Duplicate Content, Domain Authority, Google Ranking Factors, etc.
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