E.A.T. CONCEPT APPLIED TO ADVANCED GOOGLE SEO IS NOT WHAT YOU THINK - SEO Conspiracy S01E09

Since the notion of E.A.T. (Expertise, Authority, Trust) appeared in the Google Guidelines for Quality Raters, the SEO Community became frantic about it.

Since I come from a marketing and branding background, before moving towards SEO and Digital Marketing in 2004, E.A.T. is nothing new to me.

Actually, it goes way beyond SEO.

I am not 100% aligned with the version used in the Google Guidelines for Quality Raters, but I use it efficiently to upgrade the ambition of the traditional SEO Triptych based on Technic, Content, and Popularity.

Have you heard about E.A.T. used within an SEO Strategy proven to bring results?

What is your interpretation of this concept recently pushed towards the frontline of the SEO Community?

As always, this is just our opinion.

We welcome the discussion.

You know what to do.

 

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Laurent's Stuff :

http://www.topicalmesh.com/

http://www.frenchtouchseo.com/

https://rank4win.com/

https://twitter.com/laurentbourelly

 

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Dixon's Stuff :

https://dixonjones.com/

https://majestic.com/

https://inlinks.net/

 

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This episode is part of the SEO Myth busting series

Every Monday, we debunk an SEO Myth like Duplicate Content, Domain Authority, Google Ranking Factors, etc.

Check out all the episodes of SEO Myth busting

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ADVANCED GOOGLE SEO FOR 2020 AND BEYOND - RANK #1 OR YOU LOSE - SEO Conspiracy S01E08

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IS PAGE SPEED A MAJOR RANKING FACTOR FOR SEO ON GOOGLE ? S01E10

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