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Ep22 - "Nudge" by Thaler & Sunstein, w/ Andi Wrenn, AFC

The #BLUFFbooks Podcast - Hosted by Ian Gates (20240629)

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Episode 22
28 min / Published

#BLUFFbooks 📚 — “Nudge: The Final Edition:” (p. 2021) by Richard Thaler & Cass Sunstein

Subtitle: "Improving Decisions About Health, Wealth, & Happiness." 

Big Ideas Below: ⬇️

 
💡1. Homo Economicus?: Humans are not purely rational creatures - we're all highly influenced by our (very uncertain) personal environments.

💡2.  Think Fast! - We rely on cognitive heuristics to react to sudden danger & conserve mental energy. But such biases can produce very flawed decisions.

💡3. Choice Architecture: "We make the room, and the room makes us." There's no such thing as an "influence- neutral" environment.

💡4. Libertarian Paternalism: Requiring folks to use their reflective, higher-level thinking skills to consciously "opt in" if they really want the "unhealthy" option.

 

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Ian Gates
Ian Gates
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#BLUFFbooks Podcast
A podcast by Ian Gates
Book Reviews for Building, Leading, & Understanding Financial Freedom (BLUFF)
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