EP3. Bank Accounts for Good, with HSBC and Wunderman Thompson
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Dave Mance
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This is the story of a group of people who work for a bank seeing an injustice and trying to fix it.
And then a whole host of other people who took that little germ of an idea and added a huge dollop of creative magic to turn it into something bigger that’s helped thousands of people.
I'm joined by Sarah Mayall, Head of Brand Marketing at HSBC, and Mike Watson, CD at Wunderman Thomson, their creative agency.
Links:
Shelter
This is the story of a group of people who work for a bank seeing an injustice and trying to fix it.
And then a whole host of other people who took that little germ of an idea and added a huge dollop of creative magic to turn it into something bigger that’s helped thousands of people.
I'm joined by Sarah Mayall, Head of Brand Marketing at HSBC, and Mike Watson, CD at Wunderman Thomson, their creative agency.
Links:
Shelter
- charity
- nonprofit
- advertising
- communications
- art
Previous episode
EP2. Fostering creativity in-house, with Helen Jones
Off the back of winning In-House Agency of the Year at the Inside Out Awards, I chatted with Helen Jones, Creative Director at Shelter.
We talked about their recent Cost of living hacks campaign, how it came about, and then Helen shared a whole bunch of
Next episode
EP4. Creativity in a Crisis, with Reuben Turner
About Creative for Good
A podcast by
Dave Mance
People from the worlds of charity, art and communications tell the story of work that is changing the world for good, and how it was done..
Check out all the episodes of Creative for Good
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