Jump to content

Google Abuse of Power, Ethics Issues and Manipulation of the SEO Industry

SEO Stories #10 with Kristine Schachinger

Play
Season 1, episode 132
21 min / Published February 3

Today, Kristine Schachinger is helping me with the difficult task of explaining how Google does not care about your website and your business. The communication between Google and the SEO Community has become very unhealthy. When we observe how Google treated Search Engine Optimization professionals during Panda and Penguin Manual Filter Updates, we get a weird feeling. When Google unleashed a Core Update in the middle of the Covid-19 Lockdown, we can feel how much they don’t care. On the other hand, you get a pretty picture with Google’s community managers taking care of the crowd. Google communication uses some psychological warfare tactics, proven to be highly effective. For example, focusing on hurting a well-targeted small crowd can have a massive effect. This is what happened with Penguin. The psychological effects were more successful than the algorithms' improvements. Let’s dive into the gloomy and dirty Google tactics aimed at keeping SEO and website owners on check.

The SEO Stories series goes through the history of Search by those who made it.

Episode ratings
Please log in or sign-up to rate this episode.
This episode is part of the SEO STORIES series
Documenting the history of SEO on Google, the good and the bad about the Search Industry.
Episode comments

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
What do you think about this episode? Leave a comment!

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×

Important Information

By using this website, you accept the use of cookies in accordance with our Privacy Policy.