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How Google Changed SEO Forever - The History of Search with Bill Slawski

SEO Stories #2 with Bill Slawski

Season 1, episode 83
56 min / Published


The SEO Industry is only 20 years old, but it has been a wild ride.

Panda and Penguin, the Google Zoo, was the biggest shakedown ever.

Bill Slawski, who has been documenting the evolution of Google since 2005, brings light to the Google Updates that changed how Search Engine Optimization is done.

At first, Panda came.

It was a manually launched filter that turned algorithms in the Core.

Then, Penguin stroke the final blow. Panda was about content and Penguin about backlinks.

The SEO Stories series goes through the history of Search by those who made it.



Laurent's Stuff :







Bill's Stuff :




  • seo
  • searchengineoptimization
  • bill slawski
  • seobythesea
  • digitalmarketing
  • seoconspiracy
  • seo conspiracy special edition
  • seostories
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This episode is part of the SEO STORIES series
Documenting the history of SEO on Google, the good and the bad about the Search Industry.
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