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How to Use Pinterest for Podcast, Blog and Business Growth

Pinterest Best Practices for SEO and Organic Growth

Season 1, episode 12
31 min / Published

Pinterest is hands down the most powerful social media platform for content creators and small business owners.  This week’s episode is packed with tips and strategies to help you grow your business or your brand by using this free tool.

Our guest, Mackenzie Armstrong, a Pinterest Strategist and Manager, will delve into why you should use Pinterest for your brand or business and how to make the most out of this robust tool.

With online marketing, there’s a debate raging among experts over which strategy is best to grow your business.

Would SEO or social media marketing be the better option?

Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.

Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.

With Pinterest you don’t have to choose. In this episode we learn how and when to use the different types of Pinterest pins and how to take advantage of the SEO and searchability of Pinterest to increase your reach, drive traffic to your content, and grow your business.

So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same - to help increase traffic to your website, products, or services.

Want to know more about SEO and how to drive traffic to your website? Check out this Free Resource Top 10 Best Practices for SEO Success




  • Who is Mackenzie Armstrong? [00:01:27]
  • What are the Benefits of Using Pinterest for Different Types of Businesses? [00:02:05]
  • How Can I use Pinterest for Creative Content like a Podcast? [00:04:38]
  • What Should I Consider When Making a Pin? [00:06:10]
  • How Does the Pinterest Algorithm Work? [00:09:25]
  • What Types of Pins are There and How Many Should We Make? [00:11:38]
  • Using Pinterest to Promote Your Creative Content – An Example [00:15:21]
  • Pinterest Best Practices – Optimizing Your Strategy [00:18:04]
  • Do We need to Have a Separate Pinterest Business & Pinterest Personal Account? [00:22:13]
  • Should We Pin Other People’s Content? [00:25:57]
  • How to Connect With Pinterest Strategist and Manager, Mackenzie Armstrong [00:28:42]
  • Get a FREE Guide to Set up Your Pinterest Account [00:29:25]



About the Mackenzie Armstrong:

Mackenzie is a Pinterest Strategist and Manager who uses her creativity as a former teacher to  help entrepreneurs gain exposure to larger audiences and build their email list. By using the underestimated and largely untapped SEO power of  Pinterest Mackenzie is able to organically promote her clients' creative content on Pinterest and drive traffic to their site!

About Veronika & The Biz Essentials:

Are you struggling to get your business off the ground? Do you feel defeated, personally or professionally? The Biz Essentials Podcast is here to help! Host Veronika Childs has overcome some of life’s greatest challenges. From starting a business, to overcoming childhood trauma, extreme weight loss, a cancer-scare, and battling imposter syndrome. Through she struggles she hopes to inspire others to follow their dreams! On the Biz Essentials Podcast, Veronika will teach you how she was able to start living for adventure, rather than fear and self-doubt. She shares her own advice in building a business, as well as bringing on guests who are experts in their fields. The Biz Essentials Podcast is here to inspire and direct your path to a brighter future. Have a question, or want to be featured on the show? Reach out for ways to get connected today!

Important Links

Link to Trailer:  https://youtu.be/wGuTS5fpu5A

Link to Video Version: https://youtu.be/2CXMsuEz4Co

Link to Blog: https://thebizessentials.com/mackenzie-armstrong/



** Connect with Mackenzie:**


Website: https://www.armstrongvirtualsolutions.com

Facebook: https://www.facebook.com/armstrongvirtualsolutions

Instagram: https://www.instagram.com/mackenzie.armstrong_avs/


**Connect with The Biz Essentials:**

Website: www.thebizessentials.com

Email: Podcast@TheBizEssentials.com

Twitter: https://twitter.com/TheBEessentials

Instagram: https://www.instagram.com/thebizessentials/

Facebook: https://www.facebook.com/groups/thebizessentialspodcast

**Connect with Veronika**

Instagram: https://www.instagram.com/veronikaventures

Facebook: https://www.facebook.com/veronikaventures

Twitter: https://twitter.com/veronikaventure

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