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Is Google Search still important for the overall Alphabet - SEO Conspiracy S01E25

Season 1, episode 31
17 min / Published

In this podcast, we explore the place of Google, the search engine, inside the vision of the Alphabet Inc., the mothership company of all Google properties.

Google, the search engine, is the focus of my industry, SEO and Digital Marketing.

Without Google, I would be doing something else for a living. Since 2004, I eat and breath Google 24/7.

However, when we look at the big picture, things are a lot different. I dissect every single Quaterly report of Alphabet Inc. 

Every time, I look for whatever could be said about Google, the search engine. It is striking to observe how Google is completely invisible in the vision of the mothership company Alphabet. 

We know that Google Ads is the most important part of the ecosystem. That's the money-making entity of Alphabet. Then, we can analyze how Alphabet emphasizes different businesses, like Gsuite or the Cloud. For sure, Alphabet talks a lot more about the Cloud than Search.

Also, what is left of the search engine in the founders mind, Sergei Brin and Larry Page?

I know for a fact that they are totally disconnected from what is literally only a College project for them. Sure, they made tons of money with Google, but can you really stay tuned in forever with something you worked on during your College years?


Furthermore, what Google are we talking about? There is a search engine. There is an advertising company. There is a ton of cash for Larry Page and Sergei Brin to play masters of the world and make geeky dreams become reality.


As always, this is only my opinion.

Please don't hesitate to share your point of view on the topics covered in this video.


I never take for granted the time you spend to watch our content.



The program of the SEO Conspiracy Podcast is the following:


Monday ➡ SEO Myth-busting with my exclusive co-host, the one and only Dixon Jones; 


Tuesday ➡ Your fix of Alternative SEO News. I'm reviewing every important news about the Search/Digital Marketing industry from the week before;


Wednesday ➡ SEO Stories. With or without a guest, I will take the time to dissects Search Engine Optimization and Digital Marketing topics;


Thursday ➡ this day is reserved to talk about Semantic SEO and my strategy called the Topical Mesh. In a series of 52 videos, I lay out the complete plan. This is the most advanced free SEO tutorial in the World;


Friday ➡ Q&A. I have tons of questions in stock, asked by my students and clients. 

To start off the series, I will dig into this pool of SEO and Digital  Marketing related questions.

To continue the series, please contact me (contact info in the about page on the Youtube channel) or via social medias (links below). Ask me any questions. My answer will be 100% BS Free Guaranteed or your money back (just kidding, I'm giving out everything for free);


Week-ends ➡ and/or sometimes during the week, live sessions will take place. Among other ideas, I will be performing live SEO audits.


I want to help you achieve better results; I don't want to hold back anything. 

I've always been known to lay it all out like it is.


There is way too much BS talk in the SEO industry.

Let's cut throughout the noise to have a real conversation.


Thank you very much for watching

Laurent Bourrelly




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#SEO #Google #DigitalMarketing


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This episode is part of the SEO Myth busting series
Every Monday, we debunk an SEO Myth like Duplicate Content, Domain Authority, Google Ranking Factors, etc.
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