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Make attractive job offers

How to ensure we attract both male and female leaders

Season 1, episode 23
3 min / Published
By Evrard

Avivah Wittenberg-Cox explains how a job offer can itself influence the type of applicants and therefore warns us to word our offers carefully, in order to ensure we attract both male and female leaders of tomorrow.

Show notes

Make attractive job offers 

with Avivah Wittenberg-Cox 

One company that was not getting female respondents found that discussing their mission and vision was key to improvement. It also helped to drop bullet-point job requirements and to feature their female executives in the ads. 


Research has shown that women may not respond to employment ads if they don't meet 100% of the listed criteria, whereas men may respond if they meet only 60%. 

We need to change the way we talk about what we do to make it attractive to both women and men. 

Apply this: 

  • What can you do to make your employment advertising more attractive and exciting? 
  • Are you overemphasizing specific criteria that are not truly necessary and could be exclusionary, and underemphasizing your larger mission? What can you do to update this? 


Podcast Points_Make attractive job offers.pdf

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This episode is part of the Discover Advantages in Gender Differences series
How to overcome gender challenges in the workplace
Thrive by Embracing Difference
A podcast by Evrard
This podcast series answers all sorts of deep questions that we face daily in our workplaces and asks us to reflect on how we can best embrace our differences and harness them for better performance.
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