
Make attractive job offers
How to ensure we attract both male and female leaders
Avivah Wittenberg-Cox explains how a job offer can itself influence the type of applicants and therefore warns us to word our offers carefully, in order to ensure we attract both male and female leaders of tomorrow.
Avivah Wittenberg-Cox explains how a job offer can itself influence the type of applicants and therefore warns us to word our offers carefully, in order to ensure we attract both male and female leaders of tomorrow.
Make attractive job offers
with Avivah Wittenberg-Cox
One company that was not getting female respondents found that discussing their mission and vision was key to improvement. It also helped to drop bullet-point job requirements and to feature their female executives in the ads.
Takeaways:
Research has shown that women may not respond to employment ads if they don't meet 100% of the listed criteria, whereas men may respond if they meet only 60%.
We need to change the way we talk about what we do to make it attractive to both women and men.
Apply this:
- What can you do to make your employment advertising more attractive and exciting?
- Are you overemphasizing specific criteria that are not truly necessary and could be exclusionary, and underemphasizing your larger mission? What can you do to update this?


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