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"Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)

Chatting with Andrea Estey, Digital Content Strategist at the University of Vermont.

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Season 1, episode 4
19 min / Published

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.

We talk about:

  • TikTok content, and the ever growing popularity of the platform amongst younger generations
  • The key figures Andrea pays attention to for performance tracking on Instagram
  • Where Andrea's inspiration for the great content she sources and creates for the University's account

Happy listening!

esm² - The Podcast for Experienced Social Media Marketers
A podcast by Iconosquare
Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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