"Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.

We talk about:

• TikTok content, and the ever growing popularity of the platform amongst younger generations
• The key figures Andrea pays attention to for performance tracking on Instagram
• Where Andrea's inspiration for the great content she sources and creates for the University's account

Happy listening!

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Previous episode

Best Time to post on TikTok

Bonus episode talking about how to find your best time to post for TikTok in 5 simple steps!

Next episode

"Observing the new social media trends of college students" - Andrea Estey from UVM (Part 2 of 2)

Chatting with Andrea Estey, Digital Content Strategist at the University of Vermont.

About esm² - The Podcast for Experienced Social Media Marketers

A podcast by Iconosquare

Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.

Check out all the episodes of esm² - The Podcast for Experienced Social Media Marketers

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