
"Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)
Chatting with Andrea Estey, Digital Content Strategist at the University of Vermont.
Play
Season 1, episode 5
19 min /
Published November 23, 2020
By
Iconosquare
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.
We talk about:
-
TikTok content, and the ever growing popularity of the platform amongst younger generations
-
The key figures Andrea pays attention to for performance tracking on Instagram
-
Where Andrea's inspiration for the great content she sources and creates for the University's account
Happy listening!
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.
We talk about:
- TikTok content, and the ever growing popularity of the platform amongst younger generations
- The key figures Andrea pays attention to for performance tracking on Instagram
- Where Andrea's inspiration for the great content she sources and creates for the University's account
Happy listening!
This episode is part of the Interviews series
Interviews with top brands, renowned influencers, and hidden agencies
Check out all the episodes of Interviews

Previous episode
Best Time to post on TikTok
Bonus episode talking about how to find your best time to post for TikTok in 5 simple steps!
Next episode
"Observing the new social media trends of college students" - Andrea Estey from UVM (Part 2 of 2)
Chatting with Andrea Estey, Digital Content Strategist at the University of Vermont.

A podcast by
Iconosquare
Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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