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Melissa Forman on Creative Cakes

Melissa Forman, Chicago radio personality, shares how decorating cupcakes with her girls turned into a mission to spread joy through giving away uniquely designed cakes.

36 min / Published

Melissa Forman, a Chicagoland native and popular radio personality shares how decorating cupcakes with her girls turned into a mission to spread joy through giving away uniquely designed cakes.

Meet our Guest Melissa:

Melissa Forman grew up in the Chicagoland area. She got her start in radio while a student at the University of Illinois at Urbana-Champaign. She was the first woman in the country to simultaneously host both a show in the morning and in the afternoon drive. She is kind-hearted and always looking for ways to give back to her community having helped raise over $500,000 for local charities. But mostly she's a mom, just like you.

Connect with me and let me hear your thoughts:

Website - www.thismomknows.com
FB - www.facebook.com/thismomknows
IG - www.instagram.com/thismomknowspodcast

Topics we cover:

  • Melissa was the first woman to host both morning and afternoon radio shows
  • Melissa's philanthropic work, raising over $500,000 for local charities
  • Melissa as a mother and her perspective on motherhood
  • Melissa's creativity in radio and other aspects of her life
  • Melissa's memories of her mom baking and the significance of the kitchen
  • How baking and cake decorating became a bonding activity with her daughters
  • The influence of "Hello, Cupcake" books on their cupcake decorating
  • The transition from cupcakes to cake decorating
  • The therapeutic and bonding aspects of baking, the emotional connection and memories created through baking
  • Melissa's decision to take a year off and focus on baking cakes
  • Melissa's philosophy of not charging for her cakes and giving back to the community
  • The sources of inspiration for Melissa's cake designs, the creativity, and resourcefulness behind her cake designs
  • Behind-the-scenes challenges in delivering unique cakes like the Domino's Pizza cake
  • The idea of starting a blog called "Baking it Forward"
  • The joy of giving and receiving through baking
  • Jennifer's experience with a food pantry
  • Balancing cake baking with a full-time job
  • The importance of setting limits and saying no
  • Donating cakes for fundraisers and charities
  • Advice for beginners interested in cake decorating
  • Melissa's favorite time-saving gadget

Resources mentioned:

Hello, Cupcake!- https://www.amazon.com/Hello-Cupcake-Irresistibly-Playful-Creations/dp/0618829253
Betty Crocker- https://www.bettycrocker.com/
Duncan Hines- https://www.duncanhines.com/
Melissa's favorite gadget is...her  Blendtec blender!

Link to transcript:  https://www.thismomknows.com/blog/episode-16

Connect with Melissa:

Instagram:  https://www.instagram.com/melforman/

Facebook: https://web.facebook.com/melissaontheair
Website:  https://melissaforman.com/
Shows: iHeartRadio  https://939litefm.iheart.com/featured/melissa-forman-in-the-morning/

About This Mom Knows

Moms know a lot of things, and when we start talking, ideas form, energy builds, and we take action. This Mom Knows is a place for moms to mompreneurs to find encouragement, connection, and maybe even collaboration but most importantly community with moms who know.  So, grab a cup of coffee, maybe a paper and pencil to jot down an idea or two, and let's discover what This Mom Knows.



  • cake decorating
  • creative cakes
  • teen girls
  • wlit
  • 93.9
  • chicago radio
  • relationship
  • parenting
  • job loss
  • paying it forward
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This Mom Knows
A podcast by Jenn Uren
Helping mompreneurs find the systems, tools, and connections to allow them to be their best as both mom and entrepreneur.
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