Mythique, le 1er vin tracé de Cordier by InVivo

Le consommateur souhaite avoir une parfaite visibilité sur les origines et la façon de produire des agriculteurs. Sophie Talbot, directrice marketing et stratégie de l’offre chez Cordier by InVivo parle du lancement du premier vin blockchainé en France.

 

Équipe : 
Fabrice Lundy, chroniqueur économique 
Constance Boudet du Mochet, communication InVivo group

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This episode is part of the L'intelligence alimentaire en question series

Un programme proposé par InVivo et Radio classique

Check out all the episodes of L'intelligence alimentaire en question

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Lancement du Global climate Quest 2023

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About INVIVO

A podcast by InVivo

Les podcasts du groupe InVivo

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