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Native Prime - The Creative Lab China

21 min / Published

Native Prime is a premium games localisation company. It is focused on a very specific market, the gaming. What we do for games is translating and dubbing, make the voice recording in many different languages so that gamers can enjoy the game in their own native language. We have offices in France, Italy, Germany, and Spain. We localize in more than 26 languages with partners all around the world.

Our clients range from big developers and publishers as Electronic Arts or Square Enix to small independent developers. We love all of them. (…) We provide gamers all over the world with the best emotional gaming experience in their language: this is our core business. We focus on the gamers’ joy to better satisfy their needs in playing the games.

At Native Prime, we measure our success by the way we touch gamers, clients, and our collaborators’ lives. We value the relation with people, as the most important value of our business.

The program was really supporting. We realized that we need to address Chinese market because chinese developers and publishers are exporting their games abroad. So they need to localize their games. The cultural difference between Europe and China is still big as we have never been in China before. (…) As a business developper I usually market to the US, Europe, Korea and Japan. But I’ve never approached China before. So especially in time of pandemic where I could not travel to visit the usual trade shows, such as ChinaJoy the game exhibition. It was really difficult for me to find a way to cross these barriers and to get in touch with decision makers of companies that could be interested in our collaboration


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