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"Observing the new social media trends of college students" - Andrea Estey from UVM (Part 2 of 2)

Chatting with Andrea Estey, Digital Content Strategist at the University of Vermont.

Season 1, episode 4
18 min / Published

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.

If you missed part one, go and check it out! We talked about:

  • TikTok content, and the ever growing popularity of the platform amongst younger generations
  • The key figures Andrea pays attention to for performance tracking on Instagram
  • Where Andrea's inspiration for the great content she sources and creates for the University's account

In part 2 we chat about:

  • A successful UGC campaign Andrea ran on Instagram and how she set it up A-Z
  • Some new social media behavior she's noticed working alongside college students
  • The role social media plays in the decision-making process of prospective students when they choose to apply to UVM


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This episode is part of the Interviews series
Interviews with top brands, renowned influencers, and hidden agencies
esm² - The Podcast for Experienced Social Media Marketers
A podcast by Iconosquare
Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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