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"The Importance of Brand Storytelling on Social Media" - Meg Coffey from Coffey & Tea

An energizing interview with Meg Coffey, Founder and lead social media strategist of digital communication agency, Coffey and Tea

Season 1, episode 6
33 min / Published

If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars

The interview covers topics such as:

  • How to tell the perfect story to sell your product or service on social media (and how to tailor it to the audience you're targeting!)
  • Social media and mental health - how to be happy and have a happy team
  • Letting go of unhelpful metrics to focus on the money-makers 💵

Hope you love this episode and find Meg as insightful as I did!

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This episode is part of the Interviews series
Interviews with top brands, renowned influencers, and hidden agencies
esm² - The Podcast for Experienced Social Media Marketers
A podcast by Iconosquare
Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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