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"The Importance of Brand Storytelling on Social Media" - Meg Coffey from Coffey & Tea

An energizing interview with Meg Coffey, Founder and lead social media strategist of digital communication agency, Coffey and Tea

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Season 1, episode 8
33 min / Published April 1

If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars

The interview covers topics such as:

  • How to tell the perfect story to sell your product or service on social media (and how to tailor it to the audience you're targeting!)
  • Social media and mental health - how to be happy and have a happy team
  • Letting go of unhelpful metrics to focus on the money-makers 💵

Hope you love this episode and find Meg as insightful as I did!

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This episode is part of the Interviews series
Interviews with top brands, renowned influencers, and hidden agencies
esm² - The Podcast for Experienced Social Media Marketers
A podcast by Iconosquare
Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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