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"Top of the Podium for UGC Strategy" - Andy Griffiths from Asics

Andy Griffiths, Head of Social Media at Asics chats about how the UGC strategy implemented at the company has helped them achieve incredible results.

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Season 1, episode 11
25 min / Published

We've all heard about the advantages of using UGC (User-Generated Content) on social media.

Authentic content, created by real, satisfied customers... what more could you ask for!?

Andy Griffiths from Asics saw this opportunity and he took it. The Europe-based sidekick account, @asicsfrontrunner is literally a community composed of runners who adore Asics products. They post top-quality content on Instagram, and that content helps the brand to make sales. So simple and yet so clever!

Listen to find out more about Andy's strategy.

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This episode is part of the Interviews series
Interviews with top brands, renowned influencers, and hidden agencies
esm² - The Podcast for Experienced Social Media Marketers
A podcast by Iconosquare
Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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