Jump to content

[TREND] Superfake: when luxury brands are endangered

Play
Episode 1
9 min / Published

For several weeks now, a new trend appeared - "superfake" products - and poses a lot of challenges to the luxury industry.
What is the value of a luxury brand and the future of it if a counterfeit can beat the original?
Did these brands build a branding powerful enough to maintain their sales and their prestige around their history (and not only around their products)?
What is the future of online second-hand platforms and their certifier experts when EVEN the brands are unable to detect these counterfeits? 
Grab a (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

  • branding
  • luxury brand
  • superfake
  • counterfeit
  • brand
  • luxury industry
  • brand history
Episode ratings
Please log in or sign-up to rate this episode.
The NxT Podcast
Iconic brands are made to be felt, not only to be seen.
Episode comments

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
What do you think about this episode? Leave a comment!

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×

Important Information

By using this website, you accept the use of cookies in accordance with our Privacy Policy.