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[TREND] Superfake: when luxury brands are endangered

Episode 1
9 min / Published

For several weeks now, a new trend appeared - "superfake" products - and poses a lot of challenges to the luxury industry.
What is the value of a luxury brand and the future of it if a counterfeit can beat the original?
Did these brands build a branding powerful enough to maintain their sales and their prestige around their history (and not only around their products)?
What is the future of online second-hand platforms and their certifier experts when EVEN the brands are unable to detect these counterfeits? 
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  • branding
  • luxury brand
  • superfake
  • counterfeit
  • brand
  • luxury industry
  • brand history
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The NxT Podcast
Iconic brands are made to be felt, not only to be seen.
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