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Iconosquare

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  1. Bonus episode where you'll learn the best ways to improve your Instagram engagement rate! Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough. Today, the rules have changed. High quality imagery and hashtags are still super important. But to maintain a good Instagram engagement rate, there’s some other things social media marketers should be aware of. For a closer look at the examples mentioned in this episode, check out the article on the blog!
  2. Chatting with Andrea Estey, Digital Content Strategist at the University of Vermont. If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea. If you missed part one, go and check it out! We talked about: TikTok content, and the ever growing popularity of the platform amongst younger generations The key figures Andrea pays attention to for performance tracking on Instagram Where Andrea's inspiration for the great content she sources and creates for the University's account In part
  3. Chatting with Andrea Estey, Digital Content Strategist at the University of Vermont. If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea. We talk about: TikTok content, and the ever growing popularity of the platform amongst younger generations The key figures Andrea pays attention to for performance tracking on Instagram Where Andrea's inspiration for the great content she sources and creates for the University's account Happy listening!
  4. Bonus episode talking about how to find your best time to post for TikTok in 5 simple steps! Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience. There is no one size fits all. In this episode of ESM², you will learn how to use TikTok analytics to find out the best time to post on TikTok. Check out the article on the blog!
  5. This week, I'm deep in discussion with Geoff Faber, a Digital Marketing Specialist for Syatt Media. Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media. If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social media, how to adapt content to each social channel, strategies to try out on TikTok for businesses, social media reporting for different clients depending on their business objectives and not forgetting some of the key metrics he turns to for performance t
  6. This week, I'm deep in discussion with Geoff Faber, a Digital Marketing Specialist for Syatt Media. Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media. If you're interested in getting some top-notch insights from a social media professional who works alongside brands daily, to create social content and build engagement, this episode will be just your cup of tea. In part 1, we chat about: Strategies to try out on TikTok for businesses Some of the key metrics he turns to for performance tracking
  7. I'm chatting with Jessica Horn, daughter of the world-renowned extreme explorer, Mike Horn. Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to. Chatting with Jessica was so inspiring! If you're interested in what happens behind the scenes at the family business that is Horn Media, like: building the brand image working with sponsors creating and distributing the content managing climate disturbances and other hazards that come with being out in the wild...!
  8. Every week, I interview top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies. esm2 shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and every
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